Going Carbon Neutral with Green Story

Saving the planet together with you...

Our goal has always been to provide designer activewear for fabulous women who want to minimise their impact on the planet without compromising on quality, style, comfort and performance. Adding carbon offsetting to our list of sustainable practices is another step we take our customers closer to saving our planet. 

How are we tackling the issue of Climate Change?

Carbon dioxide (CO2) emissions from human activities like burning fossil fuels and clear-cutting forests are rising quicker than the planet can naturally regulate, resulting in climate change. The fashion industry is one of the largest contributors to climate change. 

We already use eco-friendly inks and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. But it’ll take some time to reduce our emissions all the way to net zero, there are still emissions which are unavoidable. This is where carbon offsets come in. 

We’re tackling these unavoidable emissions by investing in offset projects such as renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere. 

We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon neutral from ‘seed to shelf’. 

We want you to be part of our carbon neutral journey

You can now experience our carbon neutral journey across your entire shopping experience. Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. Click on the visual to see the exact amount of carbon offset for that product and explore the projects we invest in.

Every purchase confirmation email has a ‘Carbon Neutral’ button so that you can click and learn more about your carbon neutral order and the communities you’ve supported through the offset projects. We’ll also send you an official Carbon offset certificate from our partner, Green Story with a unique transaction ID to ensure the validity of the offset.

How do we select offset Projects?

We worked with Green Story to calculate the CO2 emissions from each stage of our supply chain. This enabled us to measure our carbon footprint for each product and find the best suited carbon offset projects.

Our approach for carbon neutrality is to offset our carbon footprint along our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. We worked with Green Story to handpick projects based on their type, location, and benefits. Each project supports multiple UN sustainable development goals in addition to offsetting CO2. All our projects are rigorously verified and certified through The Gold Standard and Clean Development Mechanism (CDM). These independent verifiers make sure that the projects are working to deliver the benefits they promise.

It’s no coincidence that these projects are creating meaningful impact throughout the communities that our supply chain touches. See where we’re contributing below:

PROTECTING OUR FORESTS

• Degraded Land Reforestation, India
  This project takes degraded land owned by small scale and poor farmers and supports soil restoration and replanting with trees to increase forest cover, resulting in carbon sequestration.

INVESTING IN RENEWABLE ENERGY

• Burgos Wind Farm, Philippines
  The Burgos Wind Project is the largest wind farm in the Philippines. It produces clean energy and displaces generation from other sources that contribute pollutants and greenhouse gas emissions to the environment. 

HELPING OUR COMMUNITIES

• Clean Drinking Water, Cambodia
  Hydrologic, an award winning Cambodian social enterprise, is providing access to clean, safe drinking water to more than 1 million Cambodian families by locally produced ceramic water purifiers.

We wanted to go the extra mile and we’re super excited we took our first step to carbon neutrality with Green Story! 

We’re excited to share our carbon neutral journey with you as we’re all in this together and we are proud of the impact we’re making together with you. 

Please share this with your friends and family and let’s create a brighter future together.